I worked directly with the client to facilitate a design discussion. I led the client through a questionnaire to gather information about their target audience, website goals, and design preferences. This insightful session formed the foundation for the rest of the design process.

I started to research best practices on Baymard and Nielsen Norman to inform my design decisions and create a user-friendly experience.

In addition, I completed a competitive analysis to analyze other plant b2b websites that have a quick order page. I noticed these pages had similar features and took note of this.

I created low-fidelity wireframes in Figma to create a new layout for the quick order page. I used my insights from the competitive analysis and combined them with the client's request.

I presented this to the Director of Operations and the design went through four rounds of revisions. This was to ensure the design was feasible to develop and easy to use.

Once the design was approved by the Director of Operations, I created high-fidelity wireframes to show the client's branding. I used their font and introduced a new icon set since the client previously did not use a distinct icon library.

The plant b2b owner loved the designs and approved it. I handed off my designs to the developers by providing them with my Figma file. The file includes the user research I completed, previous rounds of revisions, and the approved designs. I organized these into different pages with clear names.